NEWS

Germany Calling

This is truely great news for both companies. Schlumberger is one of the leading Premium Wine & Spirits companies in Germany. Its portfolio is really a "whos who" of the premium wine & Spirits sector. However there has always been a gap in their Irish Whiskey portfolio for a premium and innovative Irish Brand.

Following the successful launch of The Irishman brands in Austria last year with Schlumberger, their sister company in Germany as been keen to launch the brands. Schlumberger is part of the Underberg group and is well matched with The Irishman as both companies trust in family values, quality brands and honesty of effort.

The German market is the leader in Europe when it comes to premiumisation in the Whiskey category. The level of knowledge and enthusisim amoungst the consumers for high quality whiskkies is unrivaled in Europe.

Bernard Walsh said he is "honored to be part of the great schlumberger and underberg tradition in Germany" and he looks forward to building the brand together with his new partners. 

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