NEWS

Hot Irishman Rebranding

The Hot Irishman has completed the role out of its rebranding project. This has been a major undertaking which started back in January 2006. The new brand image has standardised the look an feel of all products across the range from the Coffee Liqueurs to the Whiskey's.

The final pieces in the rebranding exercise were completed with the relaunch of the website in June 2007 and the updating of all support material. "The new look reflects our aim to achieve consistency and quality in everything that we do" adds Bernard.

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