NEWS

Scandinavia rocks !

In less than 6 months The Irishman has secured listings in all 3 scandinavian monopolies in Sweden, Norway and Finland.

This is an outstanding result. Early this year The Irishman Single Malt (700ml) will go on sale in Norway, this will be followed by The Irishman 70 in Finland in March (Half litre) and then in October The Irishman 70 (350ml bottle) will go on sale in Sweden.

Scandinavia is a rising market for Irish Whiskey as the whiskey enthusiast looks beyond the sterio typical Irish Whiskey to try new varieties. The Irishman 70 is the only Irish Blend made from 100% barley (a vatting of Malt and pur potstill). This is a style of Irish Whiskey that was hugely popular over a centuary ago in Ireland and is making a dramatic revival thanks to The Irishman.

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