NEWS

The Baltic Revolution

In a swift move this Autumn the Irishman has moved into the 3 Baltic countries of Estonia, Latvia and Lithuania. Irish Whiskey consumption has gone from almost zero to over 100,000 cases in 10 years in the Baltics.

However The Irishman is the first of the new boutique Irish whiskies to enter the market. Valior, who are based in Estonia have sales teams and warehouses in all 3 Baltic states are now the exclusive importers and  distributors of The Irishman through out the region.

The Irishman was launched on October 1st, in Estonia with a special tasting to the Whiskey Club. After blind tasting against leading whiskey brands the endorsement of The Irishman was emphatic. The Club were amazed at the high quality of The Irishman and remarked "it should be more expensive for such great whiskey".

 So to our friends in the Baltic's drink up before the price goes up!

<<Back